Safety
Education
·
9 min read
3 min read

Educating 75 Million+ DAU on the Do's and Don'ts of Tinder's Profile Bios

Impact

Reduced romance scams
by discouraging off-platform links in bios
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Improved user understanding
of messaging consent through in-app education
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Boosted awareness
and adoption of Tinder’s Community Guidelines
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Client

Tinder

Role

Product Designer

Team

1 PM
1 Android Eng
1 iOS Eng
1 Content Designer

Timeline

7 day design sprint

Tools & Skills

  • Content Design
  • Q/A Testing
  • Advanced Prototyping
  • Localization

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Problems

Many users were unknowingly violating Tinder’s guidelines by including inappropriate or misleading content in their bios. Also, some bad actors used bios to redirect users off-platform, leading to increased romance scams.

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Constraints

This project was completed in a 7-day sprint, with:

• No time for formal user research
• A tight localization timeline across multiple languages
• The need for quick implementation to address an emerging moderation issues

To move fast, I collaborated with my stakeholders to ensure a tight scope to prevent feature creep.

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Process

The project was divided into four steps: strategy, content design, stress testing, and QA. This lean approach allowed us to iterate quickly while ensuring high-quality implementation.

Step 1

Strategy

We chose a bottom sheet carousel triggered by a link under the "About Me" section of the profile page to keep things lightweight. This allowed the user to verify whether their images/bios aligned with the community guidelines.
Step 3

Localization + Screen Size Considerations

I stress-tested the designs for RTL and LTR languages (e.g.,Hebrew and German), and small screen phones to ensure an equitable experience across languages and devices.

My Solution

Educational bottom sheet explains what NOT to include in user's profiles. This solution reinfored messaging consent norms while gaining visibility to Tinder's Community Guidelines.

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Impact

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75M+ DAU
educated on safe profile sharing to align with Tinder's terms and conditions
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Reduced
romance scams by discouraging external platform redirection in profile bios
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Boosted
awareness and adoption of Tinder’s Community Guidelines

Reflections

What I learned building this

Working on the UCLA Film & Television Archive redesign pushed me outside my comfort zone in ways that shaped how I approach every project since.

01

Be Scrappy to Ship Quickly

This project was a week-long design sprint with no time to conduct user testing while juggling other projects. Therefore, we relied on internal alignment with stakeholders to ship this feature as quickly as possible.

02

Conduct User Research & Track Data

I would love to gather qualitative user feedback on users' impressions of the bottom sheet component and measure if the content made Tinder's Community Guidelines easy to understand.

Additionally, I would consult with data analytics to measure the engagement with all three safety tips.

03

Iterate, Iterate, Iterate!

I appreciated the opportunity for numerous design iterations in this project. Unlike my design classes where we often stick with the first idea, here we iterated based on feedback from stakeholders and users. This taught me the value of testing various solutions and refining based on feedback rather than being wedded to the initial concept.

Get in touch

Ready to design something that actually works?

I bring research rigor, systems thinking, and a bias for simplicity. Whether it’s a 0→1 product or a redesign that needs to ship — I’m ready to contribute from day one.

User research & usability testing
Information architecture & wireframing
Design systems & component standardization
Cross-functional collaboration
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