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Many users were unknowingly violating Tinder’s guidelines by including inappropriate or misleading content in their bios. Also, some bad actors used bios to redirect users off-platform, leading to increased romance scams.
User Problem
Social Media handles pose a risk for romance scams
A common trend for romance scammers is to move victims from Tinder to Instagram or WhatsApp to avoid our moderators.
User Problem
Lack of Community Guidelines Education + Banned Accounts = Frustrated Users
Users are frustrated when their accounts get banned for including social handles when they don't realize it goes against community guidelines.
Business Problem
Using Tinder for business violates community guidelines
Bad actors promote their OnlyFans, escort services, and compensated relationships (sugar-dating) in their bios.
User problem
Sexual content displayed on profiles is against the rules
User guidelines don't allow nudity or sexual content to be displayed on a user's profile.
🔗
This project was completed in a 7-day sprint, with:
• No time for formal user research
• A tight localization timeline across multiple languages
• The need for quick implementation to address an emerging moderation issues
To move fast, I collaborated with my stakeholders to ensure a tight scope to prevent feature creep.
The project was divided into four steps: strategy, content design, stress testing, and QA. This lean approach allowed us to iterate quickly while ensuring high-quality implementation.
Step 1
Strategy
We chose a bottom sheet carousel triggered by a link under the "About Me" section of the profile page to keep things lightweight. This allowed the user to verify whether their images/bios aligned with the community guidelines.
Step 2
Content Design
Collaborated with content designers to iterate on the copy's tone and delivery. We striked a balance that teaches user what not to do, without being overly authoritative.
Step 3
Localization + Screen Size Considerations
I stress-tested the designs for RTL and LTR languages (e.g.,Hebrew and German), and small screen phones to ensure an equitable experience across languages and devices.
Step 4
Quality Assurance
QA’d the final design across Android and iOS platforms, running tests to ensure the designs performed effectively.
✅
Educational bottom sheet explains what NOT to include in user's profiles. This solution reinfored messaging consent norms while gaining visibility to Tinder's Community Guidelines.
